Five Effective Ways to Implement Mobile Marketing Effectively

2016 will forever be known as the year that mobile devices overtook desktop and laptop devices for the first time. Last year, Google announced that American users initiated more searches from mobile devices than they did on traditional computers. With the usage of mobile devices only continuing to grow, your business can no longer ignore mobile marketing if you want to succeed.

In order to help you out, here are five important tips to help make sure that you’re using mobile marketing as effectively as you can:

Use Video to Improve Your Email Campaigns

The majority of email is opened on mobile devices, so it’s important to include email marketing when you’re looking at your mobile marketing as a whole. The best way to encourage your audience to open and engage with your emails is by creating mobile-optimized videos and promoting it in the subject line.

Simply including video in an email’s subject line has a dramatic impact on performance:

Open rates are improved by 19%.
Click-through rates are improved by 65%.
The number of opt-outs is decreased by 26%.

Make Sure to Monetize Your Mobile Apps

Mobile apps are a great way to keep in touch with your audience and build a rewards program, but they can also generate profit for you. Charging for your application up front is problematic because it restricts your reach. It’s rare that people will want to pay money, even a dollar, for a corporate application.

Instead, you can find other ways to let your app generate money. Here are some of the easiest ways:

Allow other companies to pay you for native ads within your application.
Allow other companies to pay you for banner ads within your application.
Make your app free, but create in-app purchases for a couple dollars each. For example, users could permanently disable ads for $1.99 or purchase new themes for $.99 each.

Use Mobile Messages to Distribute Coupons

Mobile coupons are by far the most convenient and effective distribution method. You can simply send them to your customers by text message or mobile app push notification and they’ll have access to it whenever they’re ready. This convenience makes it much more likely that users will actually use the coupons. On average, coupons sent directly to users via mobile messaging are redeemed ten times more often than coupons that have to be printed or clipped. It’s the perfect way to use mobile marketing to increase engagement and boost sales.

Consolidate Your User Lists

When you’re trying to build up a mobile audience, whether it’s for text messages or mobile applications, you need to pull in from non-mobile methods. Encourage users at any retail locations to provide their information for your mobile marketing communications. Create registration forms on your website, blog posts, and social media profiles. With the right text message marketing partner, you’ll be able to manage and import all of these contacts into a single, simple list.

Keep in mind that it’s important for your users to opt-in. You can’t simply pull information from existing databases and start sending them mobile information. In fact, you might even need to implement a double opt-in to stay compliant with various cell phone carrier requirements.

Simplify Mobile Checkouts

If you want to drive mobile commerce, you need to remove as many steps as possible. Two-thirds of all mobile purchases are abandoned before they’re made. The fewer opportunities your users have to abandon their carts, the better you’ll perform.

Let your users create accounts and save shipping and payment information.
Make it easy for mobile users to select from dropdowns and handle checkboxes.
If you can implement one-click purchasing, make every effort to do so.

What’s Next?

What strategies have you implemented to improve the performance of your own mobile marketing campaigns? Use our comments section below to share!

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