Retail Mobile : Best Practices

We ll considering some of the best practices taken care by Mobile app specifically in Retail domain . As a part of our study we went through Top Apps in term Monthly Active Users (MAU) segmented over geographies and withing Retail segments

The Key Take Aways has been Segmented over several sub-domains, stay tunes

• App Etiquette for On-boarded Users
  

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  • Don’t Negatively Impact Overall Device Experience:
    Draining battery and bombarding users with notifications and emails will likely alienate them from your app, and possibly brand.
  •  Establish and Reinforce Trust
    Ask only for the personal information you need, explain why you need it, and provide value in return for receiving it.
  • Return the Favor
    Reward users with loyalty programs, special offers and promotions; e.g., Google now allows retailers to integrate their loyalty programs with Android Pay.

 

• User Acquisition on Mobile :
  

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  Adopt Best Practices for User Acquisition on Mobile The App Market Is Highly Competitive, Make Sure You Stand Out

  

  • Consider Your App Store Optimization (ASO) Strategy Carefully
    Ensure your app’s name is relevant for consumers, while avoiding highly competitive search terms. As part of a broader UA campaign, Japanese C2C marketplace app Mercari optimized its name for the US app stores.
  • Work to Be Featured by Apple / Google at Launch
    Being featured can give apps a significant performance boost. In South Korea and Japan, the impact is especially strong.  Observe which features Google and Apple are prioritizing, and keep an open line of communication.
  •  Choose the Right Advertising Networks to Maximize Exposure
    The best ad network and approach for your app will change over time based on several factors — like what your goals are, and where, when and how your competitors are investing.

 

• App Communication
  

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  Flawlessly Execute Both on the App and In-Store Every Interaction Is an Opportunity to Delight or Disappoint Your Users

  

  • Use Push Notifications Sensibly and Effectively
    The introduction of rich push notifications with iOS 10 will allow marketers to include images, video, GIFs and audio with their notifications, bringing it in line with Android.
  • Leverage the Features of Mobile Devices
    With GPS, cameras and social networks at our fingertips, there are many opportunities to engage customers. Sears offers in-store treasure hunts via hidden QR codes that can be scanned using its app.
  • Encourage Impulse Purchases With Targeted Offers
    Apps are well suited to impulse purchases. Our devices are always with us, and targeted communications, offers and recommendations can gain instant attention
  • Streamline and Improve In-Store Shopping
    Shoppers are omni-channel, and apps can be used to enhance the in-store experience; e.g., The Argos app allows users to pre-check stock and to organize fast-track collection in store.

 

• Stay Foccused on Innovation
  

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  New Technology Can Offer Major Enhancements to the Customer Journey

  

  • Consider Mobile Payment Options
    Payments are especially big business in Asia — Kakao Pay announced more than 10 million users in South Korea earlier this year, and the market’s also heating up in China.
  •  Leverage the Features of Mobile Devices
    With GPS, cameras and social networks at our fingertips, there are many opportunities to engage customers. Sears offers in-store treasure hunts via hidden QR codes that can be scanned using its app.
  •  Stay Agile to Benefit From New Trends
    The mobile industry moves rapidly. Embracing the recent Pokémon GO trend had a notable impact on brick-and-mortar businesses within days of the app’s release.
  •  Be Aware of Social Shopping’s Growth
    Following in the footsteps of large Asian social networks, social apps, such as Pinterest , are increasingly integrating e-commerce into their platforms.

 

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